Unboxing Star Ratings: How Packaging Influences Online Sales
As consumers, we are aware that for most of what we purchase online there is an opportunity to rate the product using a point system and provide written feedback about our experience. However, how many of us actually consider how the review influences future sales of that product? Further, how the protective packaging choices will impact the likelihood that the product will be reviewed, as well as the positive or negative content of the review itself.
The right packaging components can help influence the ratings/sales outcome
Unhappy customers are much more likely to give you a 1-star rating and write a scathing review. Don’t give them a reason to do so. Here are some tips that will help improve your chances of a high-rating.
Damages.Damaged goods and related returns can decimate your profit and destroy any chance of a repeat purchase. Selecting the right protective packaging materials, can help eliminate damages and boost customer lifetime value.
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