In this new era of social distancing and virtual connections, is experiential marketing going to be redefined? Marketers and brand owners have been mastering the art of connecting with customers remotely for a while now as people shifted to the convenience of online shopping for direct-to-home delivery.

Pregis, a leading manufacturer of protective packaging, develops a method to measure the environmental impact of products damaged in transit.

The coronavirus pandemic has put ecommerce fulfillment centres in a challenging situation. Online orders, which had already been growing at a steady clip, are now surging as people stay at home and avoid trips to brick-and-mortar retail stores. But health experts continue to recommend social distancing, which makes operating fully staffed facilities and adding more workers risky propositions for businesses.